The market for accessible tourism is a major economic opportunity, and you must be open to this new target customers by improving the existing range. Italy is a country with a high tourist destination, and a possible destination for the more than 127 million Europeans, four of which are in Italy, with specific needs and who never go on holiday alone (is 3 the multiplier effect developing this market). Accessible Tourism is now a great opportunity that can increase revenues to tourism businesses who want to invest on this target.

The ROI on investment * SCANDIC HOTEL ** accessibility is one year!

 

Disable people in Europe

 

*ROI (Return on Investments): indicates the profitability and economic efficiency of operations regardless of the sources used and is concerned, that is, it makes the investment in that company.

**SCANDIC HOTEL: Source Magnus Berglund November 6th conference "Accessibillity - a new challenge for inclusive tourism"